Myer Launches Sass & Bide In A Fashion Filled Night

Australia's finest designers and models stepped out in Sydney last night to launch the newly acquired Sass and Bide brand at Myer. It was night of fashion history in the making after the brand ended their 10 year relationship with David Jones. Everyone was excited to welcome the iconic Aussie label into the Myer family and showed their support by attending the glitzy event. Sass and Bide founder Heidi Middleton and Myer ambassador Jennifer Hawkins looked immaculate in Sass and Bide's new S/S 2011 collection.

Heidi Middleton wearing Sass and Bide's S/S 2011 RTW Comings and Goings top with the Top Brass skirt and high-heeled ankle boots straight off their London catwalk show. This top is one of my favourites from the new collection.

Jennifer Hawkins looking divine in Sass and Bide's S/S 2011 RTW Times Like This glittering jacket, the Missing Place wrap top and the Think About It skirt. I just adore this whole outfit!

Designer Jayson Brunsden
Designer Nicola Finetti
Designer Wayne Cooper with Jennifer Hawkins
(images courtesy of dailytelegraph)


  1. Fabulous Sass&Bide! So looking forward to their newest collection:)

  2. Jennifer Hawkins looks great in that piece. Their pieces are just awesome!

  3. @Marsuya V obsessed with the newest collection! The colours!

    @From Broadway it makes me want to buy every single one! haha.