Having been a fan of the fur look since it hit the designer catwalks, I was so excited when Tailormaid PR invited me to attend the Jennifer Kate label launch recently. She's an Aussie designer who specialises in luxurious furs, leathers and gorgeous silks, really what more can you ask for. Being a country girl, moving to Sydney for school was a big feat in itself not to mention being in awe of all the exquisite clothing and glamour that surrounded her, even during Saturday morning sport. Jen wanted to "create something beautiful that was accessible to everyone - any size, shape or age". Asking her friends, friends parents and even grandparents she made sure to narrow down those pieces that "you're continually grabbing out of your wardrobe, the ones that make you feel beautiful when wearing them".
A strong non-believer in disposable fashion her collection consists of timeless quality pieces that you could still be wearing 10 years down the track. Pieces that match almost everything in your wardrobe and are made from the highest quality materials and suppliers. Her latest look-book was "inspired by bloggers", in an innovative move she decided to set up on the side of Oxford St and stop everyday girls walking by to be her models. It not only allowed her designs to be shot on different girls and different personal styles but also show how the pieces would actually translate into a normal wardrobe, rather than on an unrealistic model. Jennifer Kate is a treasure amongst the Aussie designer playing field.