Exclusive New Product Alert: Swimmable Underwear


In a world first, founder of Australian brand Underwear of Sweden Helen Pilhage has created a unique concept that proves very useful in our Aussie lives - swimmable underwear! With 60 stockists nationwide already, its no surprise this is catching on so quickly. This one of a kind idea sets itself apart from the pack, never again will you forget your swimmers for that beach holiday or wish you had your bikini for that surprise summer day. With cute styles for every occasion it's definitely something worth checking out, I know I'm already dying to give mine a try!

14 comments

  1. I'm in UGGs and you are in swim suits, life's not fair :).

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    1. haha I had to suffer through your winter as well...it gave me some reprieve from the bitter cold! :)

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  2. This is by far the coolest idea I've ever heard of! So excited to try it out x

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  3. I can't believe this had only been invented now, this is so needed! x

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    1. I completely agree, I needed this just this weekend already! x

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  4. What a great idea. So often I've thought if only ....

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  5. The underwear really look like bikinis. So clever.

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  6. Great post and clever idea.

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  7. Trust the Swedish to be so inventive. Every one needs at least one set.

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  8. Great photos! Would you like to follow each other on bloglovin and GFC?

    http://freckleandstreak.blogspot.com.au/

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  9. Swimmable underwear is a brilliant idea! It's awesome that the website does international shipping. Definitely a place to look if I go on a beach holiday. Thanks for sharing!

    Liz
    chewylove.blogspot.com

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  10. Great photos! Nice swimwear....

    Soma Intimates
    Branded Ligerie for Women

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