Blonde beauty Lara Bingle is the newest name on the swimwear playing field having just launched a range for Cotton On Body Swim. I recently sat down with Lara to chat all things swim and her brand new collection that's quickly selling out across Australia. First off Lara is the designer behind it all, a true talent she creates the prints and styles herself. I was lucky enough to have a peek at her creative process of mood boards, inspiration from real women, her personal style and her photography which is actually how the stunning Icebergs print came to life. Lara wants:
To fill the gap in the swimwear market, providing affordable designer styles that allow women of all shapes and sizes to finally have that piece they've always dreamed of.
It's this mix and match vision that she brought to the table to create her swimwear line. Cotton On Body then collaborated with textiles and design appealing to the varied and global Cotton On customer / price point, it was a match made in heaven. As a huge fan of the line, I was thrilled to hear how much Lara enjoyed her hands-on design venture and hopes to be making swimwear for years to come as well as hopefully delving into her love of lingerie. It was not only such a pleasure to get to know the real Lara Bingle behind the label but to also see the passion and thought she puts into her projects. Thank you for meeting with me Lara, can't wait for the next collection!